Ruben Arana-Downs
Founder/ Lead Instructor
Koorma Design: Education

"This course actually turned out to be very helpful because everyone was talking about how they did not like speech. As an instructor, I learned a lot from the lessons and the class and it will be very helpful in the future."
-Jeremy Robbins

"This class was interesting because of the opportunity of learning different things about people when they are giving their speeches. Ruben is an effective teacher who loves to teach. His teaching skills radiate energy as he teaches. I personally will never forget him. I will apply my speech knowledge form this class in my everyday life. Ruben please continue to drown in your positive teaching energy. Thank you."
-Sonya Gaynor

"My experience in speech class this semester has been very positive. This was a good class to take because I think that everyone should know some aspects of speaking. I have truly benefited from the things I've learned, and I have had the opportunity to put it to the test. As a member of the Fishers' Ministry at my church, I've gotten up at our last two meetings and spoke...Thank you Ruben for your dedication to the class, and your desire to teach what you know to us. God Bless."
-Gwendolyn Mountcastle

"Mr. Arana-Downs, this speech class has taught me a lot this semester. Because of your class, I feel comfortable speaking in front of others and I know how to deliver a proper speech. This has been a great class; don't change anything. You have a great method of teaching and you interact well with the class. Thank you for everything."
-Imelda Delossantos

"This course has made a few changes in my life, because I am not as shy to stand in front of a group of people and I also learned the many different speech types. I enjoyed this class because it was not a typical class but we got to interact with Ruben and also with our classmates more than other classes I've attended. Ruben had an impact on the class I felt because he seemed to want to teach the class and always had a wonderful attitude."
-Sierra Hillyer

"I really enjoyed this course. I enjoyed your teaching methods. Normally I don't like to be lectured for an hour and a half but you make it interesting. The grading skills were good, and the information I was provided with has really helped me. I like the fact that you prepared well before each speech and gave us enough time in advance. I look forward to having you as a future instructor."
-Rakeeda S. Wellman

"Even if I was, at the beginning, skeptical whether to take this course or not because I was feeling insecure, intimidated, and a little bit ashamed of having an accent, I can tell you that you taught me to overcome my fear, go out there and give an effective speech. I really think that you possess excellent qualities for an instructor because you are able to create a friendly environment with lots of laughter and you always offer an outstanding lecture to all of us. Also, I want you to know that you helped me grow not only academically, but also personally an emotionally because you helped me realize that communication and laughter are the shorted distance between people, and that is something I will be forever thankful."
-Ana Sebescen

The purpose of this package is to answer questions for future clients' about training on Public Speaking and Presentations (PSP). The purpose of the workshop is as follows:

• Identify areas of concern to develop basic and advanced PSP techniques
• Establish sound practical PSP strategies
• Develop a business specific plan for PSP to a variety of circumstances

Curriculum (Terminal Objectives)

Participants will recognize the behaviors and skills necessary for establishing themselves as leaders in the areas of PSP. Participants will:

• Identify the areas where they are the most apprehensive and learn ways to overcome them.
• Learn how to give different types of presentations.
• Gain confidence when giving speeches

Course objectives will be achieved through use of the following mediums:

• Lecture
• Video
• Class Activities

The critical outcome is Confidence.

Confidence: With the confidence gained, participants will actively seek out opportunities to speak in public and increase their leadership potential. Participants will learn that their actions as employees transfer into corporate and community responsibility.

The PSP workshop is based on a four-part model. This model consists of 4 primary goals that drive one critical outcome. The primary goals are Define, Identify, Reinforce, and Excite.

1. Define: Define public speaking and the terms associated with it.
2. Identify: Identify your strengths and weaknesses and the value of effective speaking
3. Reinforce: Reinforce the lessons learned in a practical way
4. Excite: Excite and empower participants on how speaking will elevate their personal and professional lives.
   
   

The above model reflects the key elements of this approach. This four-part approach will ensure a solid foundation for those new to the role of providing exceptional customer service as well as address the on-going needs of established service leaders. The simplicity of the Service Model will also encourage participants to evaluate their current PSP efforts and the impact those strategies are having on their customers as well as the surrounding community.

We measure outcomes through:

1. Workshop/Course Evaluations
2. Post-Participant Surveys
3. Testimony
4. Ability to implement effective public speaking skills into everyday work life

To achieve the core goals and objectives of the workshop I use the following elements:

1. Class Room Instruction: Workshop will run 1.5-3 hours, with 10-minute breaks.
2. Pre-Assessment: Public speaking assessments will be taken by workshop participants. The assessments will help jump-start discussion and assist in the introduction of key concepts.
3. Post-Assessment: We use also use assessments to track overall progress, identify key successes, and identify opportunities for follow-up and reinforcement.

• Space for 15 people to sit comfortably.
• Ability to take notes on a table or desk
• Dry-Erase board
• Podium/ Lectern
• Projection screen with audio and visual capabilities.
• Computer with internet access that can be projected on screen.
• Digital video camera on a tripod with a microphone attachment

The workshops will be in three scenarios:

Plan A. 5 three hour sessions

Plan B. 12 two hour sessions

Plan C. 20 one and a half hour sessions

Koorma Design requires an initial investment of at least two workshops for each selected plan.

Costs for services described in this package are as follows:

Plan A. $2,000

Plan B. $2,800

Plan C. $3,500

Each plan is designed for a maximum of 15 participants. To help ensure new client satisfaction, all plan costs reflect discounted pricing for initial trial period.

Costs for services after initial sessions are as follows:

Plan A. $4,000

Plan B. $5,500

Plan C. $7,000

For private lessons, catered to an individuals needs, the initial trial session is free. Any further sessions are at a cost of $60/hr with a 12 session minimum commitment.

Koorma Design is a minority owned small business founded in 2006. The company specializes in the areas of public speaking and presentations. The company's mission is to empower individuals to be able to express their creative abilities through speaking with confidence to groups of people.

Its' founder and lead instructor, Ruben Arana-Downs has been teaching at the university level for seven years, and has been successfully instructing students how to speak in public for three years. He currently trains the next generation of leaders at Coppin State University.

Mr Arana-Downs began his public speaking career as a professional theatrical designer 10 years ago. He has made countless presentations to varying types of people, from directors to producers to congregations.

Koorma Design is honored to be a spiritually grounded company that can provide great encouragement into a person's life as well as provide a great service at an exceptional value.

I. The Importance of What You Will Learn

1. Personal growth
2. Professional growth
3. Helping others

Exercise: Introduce yourself, ice-breaker question
Assignment: Ask someone what they like or don't like about your voice

II. Vocal Training

1. Relaxation
2. Breathing
3. Vocalizing

Exercise: Learning breathing exercises & warming up.
Assignment: Read a Shakespeare sonnet & bring it to class.

III. Our Patterns of Speaking

1. Articulation
2. Enunciation
3. Pronunciation
4. Dialect

Exercise: Speaking drills
Assignment: Find a story to tell

IV. You Have to Listen

1. The listening process
2. Listening pointers

Exercise: Telephone line
Assignment: Identify each step with a friend or partner

V. The First Moments

1. Informing your audience about your speech
2. Selling them on listening to you speak
3. The different types of speech designs

Exercise: Sales pitch
Assignment: Bring a magazine to class.

VI. Organizing Your Speech

1. Audience research
2. Outlines
3. PREP

Exercise: Give an impromptu speech.
Assignment: Write a strong thesis & an outline.
Assignment: Bring a poem/ story to class.

VII. Ending Your Speech the Right Way

1. Summarizing
2. Stories
3. Questions

Exercise: telling stories/ poems
Assignment: Bring magazine adds to class

VIII. Getting the Right Image

1. The point of an image
2. Trigger images
3. Smooth transitions

Exercise: Analyzing an image
Assignment: Prepare an outline for informative & persuasive speech

IX. Informing People on What They Need to Know

1. Different styles & types
2. Dealing with audience types

Exercise: What you did today
Assignment: Prepare for speech

X. Persuading People on What They Need to Do

1. Be convinced
2. Know the phases in persuasion
3. Speech designs

Exercise: Give informative speech
Assignment: Prepare for awards speech

XI. Final Pointers

1. Time management
2. Practicing
3. Emergency Kit
4. What's really important

Exercise: Awards presentation

Koorma Design is a minority owned small business founded in 2006. The company specializes in the areas of public speaking and presentations. The company's mission is to empower individuals to be able to express their creative abilities through speaking with confidence to groups of people.

Its' founder and lead instructor, Ruben Arana-Downs has been teaching at the university level for seven years, and has been successfully instructing students how to speak in public for three years. He currently trains the next generation of leaders at Coppin State University.

Mr Arana-Downs began his public speaking career as a professional theatrical designer 10 years ago. He has made countless presentations to varying types of people, from directors to producers to congregations.

Koorma Design is honored to be a spiritually grounded company that can provide great encouragement into a person's life as well as provide a great service at an exceptional value